Creating Remarkable
"Make it remarkable." It's advice we hear constantly in content creation, and naturally, it's the objective when crafting any piece of content. But what does remarkable really mean? More importantly, how do you actually achieve it?
We all want our businesses, brands, and endeavors to stand out. Creating something with flashy style might seem like the obvious path, but if we're thinking beyond surface-level appeal to a place of deeper meaning and more resonating power, how do we create remarkable storytelling that truly connects and sticks with our audiences?
Here's a practical framework to build remarkable into the DNA of your content and strategic communications.
The First and Last Principle
People connect most deeply with firsts and lasts because they're ripe with emotion. These moments carry weight, significance, and natural storytelling power.
Ask yourself: Is your product the first of its kind in your market? Does what you provide make it the last time your customer will need the outdated solution you're replacing? Position your content around these transformative moments, and you'll tap into the emotional resonance that makes content memorable.
Avoid Average at All Costs
Has the way you're presenting your product been done before? If you're following the same playbook as everyone else, you're already lost in the noise.
Consider taking your approach to the extreme. This might seem like a marketing gimmick, but there's strategic wisdom here. Ed Mirvish, the legendary Canadian theatre promoter, famously hired elephants, painted them pink, and walked them down Toronto streets to promote his store Honest Ed's. Did it get him in trouble? Yes. Was it remarkable? Absolutely.
The lesson isn't necessarily about pink elephants—it's about having the courage to break from convention when convention isn't working.
Ultra-Relevant Connection
Finally, make your content ultra-relevant to your intended audience. Speak to their world, their needs, and their values with such precision and authenticity that you become the first brand to truly "get them."
This means going beyond demographics and diving deep into psychographics. What keeps your audience awake at 3 AM? What are their unspoken frustrations? What transformation do they desperately want but haven't been able to articulate?
The Heart of Remarkable
Remarkable isn't always about pink elephants, though spectacle has its place. True remarkable content is about connecting more deeply and more authentically—with a voice that reflects the most vulnerable thoughts in your audience's mind.
When you can speak to what others are afraid to acknowledge, when you can give voice to the unspoken, when you can offer hope for the transformation they've been seeking—that's when content transcends from merely seen to truly remarkable.
In strategic video production, this means every frame, every word, every moment should serve this deeper connection. Because in a world oversaturated with content, remarkable isn't just nice to have—it's essential for survival.
-Love, Your Media Dept.
